"The transparent LCD that Samsung came up was very cool, but not a great TV. Thro our process of finding a business win and a consumer win, the most profitable aisle of the grocery store was the frozen foods section, which was also the worst consumer experience-frosty glass and nothing looked like food. The technology could be put into a place that already had a backlight (for the LCD)- so with 5 wins, 5 months from idea to prototype, a great example of dualsided thinking
India has the ability to leapfrog existing systems, an amazing ecosystem and great talent.
My video with Todd Rovak, Managing Partner, Farenheit212, a 75 strong London and New York based product design and innovation company.