Sunday, 31 January 2016

Transforming 8 billion passenger trips- Vikas Jagetiya, OMitra, Indian R...

The Indian railways is a universe by itself- ~9 Billion passenger trips on the worlds largest rail network, and Vikas has come up with a social network for every train journey, through an  app that changes that rail journey.
The OMitra app grabs your specific information from the IRCTS SMS received after the booking, and sets everything up for you: track the train, find co-passengers, create alarms, and tells you if the seat is confirmed  It also does real-time tracking of the train and its stops.


Sunday, 10 January 2016

Amazon of India vs Inmobi of the world - my video with Mohit Saxena, InMobi Founder

9 Billion impressions daily. A brilliant startup coming out of India that has gone to scale big. InMobi. My chat with Mohit Saxena, founder.  We talk about innovation, funding, what it was then and what has changed and what keeps Inmobi going. And what the smartphone revolution means to them.


Sunday, 3 January 2016

Mohan Pai on the status of the Innovation Ecosystem in India

My discussion with Mohan Pai on a comprehensive, wide ranging discussion on the Innovation ecosystem in India. ranging from the state, the comparison, talent and the ecosystem growth.

“Innovation is bubbling in India- rural innovation is unrecognised, because there is no market.And urban markets are goring” 18K startups, 75B$ of value has been created growing to $500B in value. Across fields.The technology platform has been a big enabler"

America is about marketing, marketshare, capital and dominance. A mature way of innovation. India is mostly jugaad- not knowing too much, short of resources, talent, money etc… They grow , some succeed, others don’t. The fever is different and younger than in America. China is a very different system as its Govt dominated and they keep big global players out- e.g. Alibaba, Tencent etc where they don’t have to compete with Amazon or WhatsApp. And there is the language barrier as well.


Sunday, 27 December 2015

MultiChannel Networks are a great complement to the big OTT players Ivy ...

How does the Youtube rockstar ecosystem work in China, given that there is no Youtube in China? That’s what Ivy Wong, CEO of VS Media, a leading MCN (multichannel network) in China explains.Her MCN has 200M views, 40 M Subscribers, 450 creators  
  1. China regulates their media. Hence, Politics and sex are a no no and the key focus is lifestyle and entertainment content. However, sometimes, they get into some trouble around indie musicians who might get a bit political
  2. The big Video platforms are Youku, Tudou, iQiyi, TenCent and Sohu platforms are the big boys there.
  3. Whilst the b2b model to get brand advertising is way bigger than elsewhere in asia, newer models, such as making their creators a celebrity. and the targeting the virtual gifts economy (consumer gifts the celebrity) is fast becoming big.
  4. There is a lot of new younger content creators that are coming into the market.
Some Links

Sunday, 13 December 2015

“Pervasive personalisation + Faster time to content =mandatory”-Paolo, C...

My video with Paolo Bozzola, the Chief  Executive  Officer  of  ContentWise, the personalized discovery and recommendations software for cable, satellite, broadband and streaming video operators.
The conversation is full of interesting insights- learn about profile poisoning, and disbelieve that the best recommendation algorithms are difficult to create, they are actually a commodity, available on open source. 


Sunday, 6 December 2015

"On Demand is the Future" Alon Shtruzman, Keshet Media

My video with the very successful media moghul, Alon Shtruzman at the CASBAA 2015 in Hongkong…He talks about the future of media and entertainment...
He is one of the founders of Israel’s multichannel industry, Shtruzman started at Keshet International in 2012 which produces and distributes shows such as Deal With It, Rising Star, Master Class, Dig, Dear Neighbours, Prisoners of War, and Boom. In the U.S., he was executive producer for Dig, Rising Star and Boom.

Saturday, 28 November 2015

Aakrit Vaish, Haptik Bringing the customer care revolution

My video with Aakrit Vaish- Haptik,  who has created a game changing digital app for customer care.
Simply put, Haptik is your digital personal assistant, that can do whatever you want done via a whatsapp like messaging interface… Check this out yourselves….
You pop open the app, you need work done, buy something, send your request, and someone talks back to you and gets it done.
Humans are lazy, slow but accurate, Machines are fast, convenient and stupid. Bringing the two together is Haptik.


Sunday, 15 November 2015

Development is taking India by surprise-Prashant Singh, Nielsen India

My video with Prashant Singh, MD, Nielsen, India. Some of his insights:

Development’s taking india by surprise. SEC A&B are in continual growth D&E are consistently contracting.  E3 has disappeared from any urban town. The new consumer classification is dynamic and change is visible.

The smartphone consumer is a YUM audience- young, urban and male who spend 3/4 of their 2.5 hrs of daily smartphone time in everything else beyond communicating.

The mobile primetime is from 10-midnight, after the TV primetime ends."

Only 15-17% of smartphone consumers use VOD. We tend to under estimate the exponential curve, video will be one of those that will grow exponentially...

Linear TV will keep dropping and smarter, OTT will keep evolving...

About Prashant

Sunday, 8 November 2015

"India’s time is now, and Yahoo is poised to benefit” Gurmit Singh Yaho...

My video with Gurmit Singh, Yahoo’s India chief,  and he talks about their transition into the mobile space…  a generally very informative viewpoint on the entire digital inventory ecosystem. 
He talks about how their acquisitions of Flurry, ( 1.5 billion smartphones, 50% of the universe) and Brightroll, a video serving platform have helped this journey. 

Sunday, 1 November 2015

Kan Khajura Tesan innovative entertainment with Rajesh Jain, founder @N...

My chat with Rajesh Jain, entrepreneur behind Netcore.
Heard of Kan Khajura Tesan? This highly successful mobile based entertainment channel, with +37Million users, delivered over a mobile call in media dark states?Well Netcore was the technology platform behind this..."The key insight was to make the call toll free for the consumer, who initiates via a missed call, and they listen to jokes.

They also built the BJP membership database via tech- BJP had 170 million people that voted for them in the elections , and the relationship needed to be sustained because there were always local, state or national elections… They chose the mobile as the identifier, a membership number, linked to the mobile number… A huge % of people sent the response back as a “missed call”.

I estimate 600 million smartphones in india by 2020, nominal incomes will be 2X- a different world. One smart phone in every household… And I also see a great future for Martech- the role of technology in Marketing.

Rajesh is a well-known figure in the technology industry and is an invited speaker at national and international forums. He has also been featured in cover stories in both TIME and Newsweek.


Saturday, 24 October 2015

Hakuhodo Storytelling and the Brand

My chat with  Kazuaki and Takahiro from Hakuhodo Kettle (one of the best known Creative agencies from Japan)

"Historically, we have been told the brand is the hero, and the consumer sort of accepted. Today, the consumer is the hero, thats the flip thats happened."

In today’s story the consumer is the hero, the Batman, and the brand is the sidekick, Robin.  When Batman is in trouble, needing help, Robin will jump in to help - thats the relationship between the consumer and the brand.


Sunday, 18 October 2015

Joshua Black Content Head GroupM

My video with Joshua black, content head, Group M- "You just can’t reach a mass audience anymore with a 30 second spot or a TV commercial".
He talks about Interruption based advertising vs content/engagement based marketing- and how Content is judged by how many times it runs for a second season.  
Great content has multiple revenue streams- transactions (1 piece of content), subscriptions, Ad funded model. And most of these guys have production, so native advertising, etc… Youtube revenue stream, syndicate to other platforms, to TV, to cable. For instance:
  1. A production partner in China- Dating show, one guy, one gal, they go on a trip. Most people would have gone, lets call samsonite. But these guys created their own brand, sold on Tmol (one of the amazons of china) and sold millions of $ of luggage...
  2. Everyone wants to be the next Bethany Moda. if she walked down the streets of  Mumbai, she would be more recognised than a mainstream hollywood star today- and infact, 30-40% of their global revenue out of her fashion line. 
GroupM , india's largest media buying agency, has three types of content businesses
  1. focuses on integrated content solutions for brands- such as Unilever, P&G, CocaCola, Colgate… the bring the content of short form, programming solution etc…they operate in 16 markets across agencies in Asia, 4 agencies, 10 year
  2. The second content businesses are investment and properties and bringing them into Asia- working with rights holders in sports and entertainment, bringing them into Asia. (e.g. Chelsea, Katy Perry, Man City etc)  
  3. The third business is Group M entertainment- where they invest in production of licensed original content across markets, platforms, technologies.


Sunday, 11 October 2015

Tom Goodwin, Havas , Strategy

Tom Goodwin, head of Strategy, Havas media, On Advertising. Havas is the  smallest of the very large holding companies - they do 18 Bn $ of ad spend.

The degree to which digital will take over cannot be over stated.  Mobile vs TV is irrelevant in a world thats fully digital. Advertising will be centered much more around context rather than channels. The canvas of advertising will be more exciting.  Location, search history, share are going 

We will be buying attention and moments  of time , or personalised rich data ads, as compared to legacy CPM. 1000 impressions from a luxury magazine that people may cherish is very different from 1000 impressions on a mobile banner ad the consumer is  trying to close down.

All plants on earth grow towards the sun, so too all apps on our mobile phone are growing towards being a place to put video ads. Newer options like People paying with personal data, micro payments could be very interesting as an alternative to advertising $

On Programmatic: We are  facing a philosophical challenge between Data and automation vs creativity and gut feel. It will be interesting to see how the battle will be won. IT creates change that they can adapt to.

The biggest problem that brands have is that they are not meaningful. 78% of the brands would never be missed if they vanished.


Saturday, 3 October 2015

Adam Ostrow, Mashable, Digital Tech and Journalism

Mashable was built on chronicling the digital revolution. Mashable has +20M people following them and focus on the digital culture- and how tech interfaces in every aspect of personal and professional web. They use tech to figure out trends- for instance Velocity, their analytics tool crawls 200M sites on the web and figures out what’s going to trend? Whatsapp, wechat, Line are platforms that are big in India that don’t have much of a presence in the US.

Adam Ostrow, the Chief Strategy Officer at Mashable, joined as the 2nd employee in 2007, a role in which he directed day-to-day news coverage, authored +2,500 articles.  Adam currently leads the development of Mashable's video program, publisher platform, branded content offerings, international expansion, and its licensing and distribution strategy. 

Adam has been frequently quoted by numerous major media outlets, including The New York Times, The Wall Street Journal, Bloomberg, AdAge, The Washington Post and USA Today, among many others. Adam is also a highly sought after speaker and has made presentations at TED Global, Cannes Lions, CES, SXSW Interactive, Advertising Week, Digitas NewFront and Guardian Changing Advertising Summit. He's also spoken at events for corporations including Coca Cola, Disney, Verizon, American Express, Nike, Gillette, McGraw Hill, Yahoo, PepsiCo, Hewlett Packard and BMW. 
Adam Ostrow:

Monday, 28 September 2015

Sunder Muthuraman, GroupM, GainTheory, Analytics, Big Data

Sunder, APAC CEO of Gain Theory, GroupM’s group Analytics company and guru of Analytics and big data talks about how the big data revolution is sweeping the media, advertising and marketing world.
For a big data practitioner, the top thee things to do
  1. if there is a repeatable process, automate it.
  2. don’t start with the data, start with the question.
  3. As a practitioner, keep the geek talk out, keep it simple and relevant to business.

“The traditional paradigm has been about building data warehouses, marts, lakes. You can have a lot of analytics, mathematics etc.. but the end business user only focuses whats in it for them, and hence the presentation layer becomes really key” Big data is also partial data. The degree varies, but it is also partial.


Sunday, 27 September 2015

Huib Van Bockel, Brand and marketing @Redbull

The old fashioned positioning thinking, for instance, “happiness", is now gone. Its now a mission driven world.Give people something they love- they will only listen to you if they want to, or they will block you.People overestimate the need to have amazing stuff everyday- this is not true, every day conversation.

My video with Huib, marketing head of Redbull. He played a key part in the transition from an energy drink business to the media business it is today. Huib led many of Red Bull’s largest projects including Red Bull Revolutions in Sound, Red Bull Air Race Ascot and Danny Macaskill’s Imaginate.

Huib had his first book, The Social Brand, published in 2014 and left Red Bull to set up a new consultancy to connect brands and ambitious start-ups in today’s changing market and media space.


Sunday, 20 September 2015

Tomi Ahonen Mobile Doyen

My Video with Tomi Ahonen, Telecoms Guru, six times best selling author, celebrity speaker and the inventor of the term -"mobile first". 

Everybody said. let us put out an iPhone app. Thats not mobile first, in fact thats mobile last. Its stuff like SMS, Voice calls etc that are mobile first. Adaptive Design? That is not mobile first! Why should you adapt something to the mobile?

The beauty is mobiles the most measurable instrument ever existed, the fastest way to reach anyone, and sits in everyone’s pocket.

The operator/ device integration story is almost a horrible misery. The good news is its getting better, but India is not leading the way. Operators in Japan/ Scandinavia  give 80-90 cents to the dollar to the services, but in India its <50 cents. 

Most of the things we do on the mobile, are not mobile, they are stationary. However, we are addicted to reachability on the mobile.

All phones will become smartphones by 2019. With price differential becoming so small, there is no point in making any feature phones. Cheap, simple android phones. Everyone of them will have internet, Facebook, youtube etc.. In India, that will take 5 more years. But that will bring about a sea change, as every individual will be so digital.

India is so far advanced in being mobile first, compared to America, etc… that India will drive this, success, richest people, new companies. Its not for no reason that the richest man in the planet has been Carlos Slim, Telecom tycoon from Mexico.

Tomi Ahonen

Sunday, 13 September 2015

RahulPuri MuktaArts Digital future

My video with Rahul Puri, the MD of Mukta Arts,(Subhash Ghai is the Chairman) the bollywood powerhouse that has played a big role in transforming the movie industry. 

Its a cultural thing. Avengers does well here not because its in English, but because its a culture.

Music in india is veyr homogenous- everybody just plays bollywood. On the internet, we are finding really innovative content, as the economics of delivery is not a struggle. It will filter down to TV eventual.

India has relied on ad revenue for far too long. The Internet is where differentiation is emerging. For instance the opportunity for AIB kind of guys to monetise it ahead is a trial and error game. With the launch of 4G etc, a sea change is emerging.

Premium on subscripiton in TV actually happened when channels started to deliver quality content. Like Sky, owing to the football premiership coverage, started getting significant premiums over free TV delivered over the air.

Mukta arts also operates the Whistling Woods International Institute, an education, research, and training institute that imparts training in skills related to films, television, and media industry

Rahul Puri

Aashish Chopra- Content is Everywhere, Ixigo

How do Videos go viral? its like astrology, isn’t it? Nobody really knows.  Well, Aashish Chopra, IXIGO’s content marketing head does.
And he explains with an effervescent energy and a passion which is just brilliant.  
Some of his visesh  best practices:
  1. replace your obsession with the video going viral with your focus on the content and story you are going to tell.  And for God’s sake, don’t make an ad. Social media is about activism. People are trying to make a change, and impact. focus on that.
  2. Use the right medium to propagate. sharing or share ability is in the dna of Facebook, not so much on youtube, which is traditionally the source of video distribution. And don’t link a youtube video on Facebook, upload directly on Facebook.
Lots of insights, delivered with loads of passion- a personal favourite.

Ashish Chopra:

Sunday, 6 September 2015

Stuart Waplington- Augmented Reality, Happy Finish

Imagine facing an over from Nehra or Malinga? Terrified?  Well, thats what a VR cricket experience can do...

My video with Stuart, of Happy Finish, a Virtual Reality/ Augmented Reality platform. Happy Finish manages high-end stills retouching and cgi. In recent months the company has taken that creativity cross-platform, into Motion and Interactive projects. It offers clients a complete 360-degree service with innovative, creative solutions.

Motion Capture vs 360 Photo realistic views- better with MC because processor speed is not a challenge. Youtube will support binocular streaming after a while,. but 360 hd binocular streams at about 10Mbps