Saturday, 28 November 2015

Aakrit Vaish, Haptik Bringing the customer care revolution

My video with Aakrit Vaish- Haptik,  who has created a game changing digital app for customer care.
Simply put, Haptik is your digital personal assistant, that can do whatever you want done via a whatsapp like messaging interface… Check this out yourselves….
You pop open the app, you need work done, buy something, send your request, and someone talks back to you and gets it done.
Humans are lazy, slow but accurate, Machines are fast, convenient and stupid. Bringing the two together is Haptik.


Sunday, 15 November 2015

Development is taking India by surprise-Prashant Singh, Nielsen India

My video with Prashant Singh, MD, Nielsen, India. Some of his insights:

Development’s taking india by surprise. SEC A&B are in continual growth D&E are consistently contracting.  E3 has disappeared from any urban town. The new consumer classification is dynamic and change is visible.

The smartphone consumer is a YUM audience- young, urban and male who spend 3/4 of their 2.5 hrs of daily smartphone time in everything else beyond communicating.

The mobile primetime is from 10-midnight, after the TV primetime ends."

Only 15-17% of smartphone consumers use VOD. We tend to under estimate the exponential curve, video will be one of those that will grow exponentially...

Linear TV will keep dropping and smarter, OTT will keep evolving...

About Prashant

Sunday, 8 November 2015

"India’s time is now, and Yahoo is poised to benefit” Gurmit Singh Yaho...

My video with Gurmit Singh, Yahoo’s India chief,  and he talks about their transition into the mobile space…  a generally very informative viewpoint on the entire digital inventory ecosystem. 
He talks about how their acquisitions of Flurry, ( 1.5 billion smartphones, 50% of the universe) and Brightroll, a video serving platform have helped this journey. 

Sunday, 1 November 2015

Kan Khajura Tesan innovative entertainment with Rajesh Jain, founder @N...

My chat with Rajesh Jain, entrepreneur behind Netcore.
Heard of Kan Khajura Tesan? This highly successful mobile based entertainment channel, with +37Million users, delivered over a mobile call in media dark states?Well Netcore was the technology platform behind this..."The key insight was to make the call toll free for the consumer, who initiates via a missed call, and they listen to jokes.

They also built the BJP membership database via tech- BJP had 170 million people that voted for them in the elections , and the relationship needed to be sustained because there were always local, state or national elections… They chose the mobile as the identifier, a membership number, linked to the mobile number… A huge % of people sent the response back as a “missed call”.

I estimate 600 million smartphones in india by 2020, nominal incomes will be 2X- a different world. One smart phone in every household… And I also see a great future for Martech- the role of technology in Marketing.

Rajesh is a well-known figure in the technology industry and is an invited speaker at national and international forums. He has also been featured in cover stories in both TIME and Newsweek.


Saturday, 24 October 2015

Hakuhodo Storytelling and the Brand

My chat with  Kazuaki and Takahiro from Hakuhodo Kettle (one of the best known Creative agencies from Japan)

"Historically, we have been told the brand is the hero, and the consumer sort of accepted. Today, the consumer is the hero, thats the flip thats happened."

In today’s story the consumer is the hero, the Batman, and the brand is the sidekick, Robin.  When Batman is in trouble, needing help, Robin will jump in to help - thats the relationship between the consumer and the brand.


Sunday, 18 October 2015

Joshua Black Content Head GroupM

My video with Joshua black, content head, Group M- "You just can’t reach a mass audience anymore with a 30 second spot or a TV commercial".
He talks about Interruption based advertising vs content/engagement based marketing- and how Content is judged by how many times it runs for a second season.  
Great content has multiple revenue streams- transactions (1 piece of content), subscriptions, Ad funded model. And most of these guys have production, so native advertising, etc… Youtube revenue stream, syndicate to other platforms, to TV, to cable. For instance:
  1. A production partner in China- Dating show, one guy, one gal, they go on a trip. Most people would have gone, lets call samsonite. But these guys created their own brand, sold on Tmol (one of the amazons of china) and sold millions of $ of luggage...
  2. Everyone wants to be the next Bethany Moda. if she walked down the streets of  Mumbai, she would be more recognised than a mainstream hollywood star today- and infact, 30-40% of their global revenue out of her fashion line. 
GroupM , india's largest media buying agency, has three types of content businesses
  1. focuses on integrated content solutions for brands- such as Unilever, P&G, CocaCola, Colgate… the bring the content of short form, programming solution etc…they operate in 16 markets across agencies in Asia, 4 agencies, 10 year
  2. The second content businesses are investment and properties and bringing them into Asia- working with rights holders in sports and entertainment, bringing them into Asia. (e.g. Chelsea, Katy Perry, Man City etc)  
  3. The third business is Group M entertainment- where they invest in production of licensed original content across markets, platforms, technologies.


Sunday, 11 October 2015

Tom Goodwin, Havas , Strategy

Tom Goodwin, head of Strategy, Havas media, On Advertising. Havas is the  smallest of the very large holding companies - they do 18 Bn $ of ad spend.

The degree to which digital will take over cannot be over stated.  Mobile vs TV is irrelevant in a world thats fully digital. Advertising will be centered much more around context rather than channels. The canvas of advertising will be more exciting.  Location, search history, share are going 

We will be buying attention and moments  of time , or personalised rich data ads, as compared to legacy CPM. 1000 impressions from a luxury magazine that people may cherish is very different from 1000 impressions on a mobile banner ad the consumer is  trying to close down.

All plants on earth grow towards the sun, so too all apps on our mobile phone are growing towards being a place to put video ads. Newer options like People paying with personal data, micro payments could be very interesting as an alternative to advertising $

On Programmatic: We are  facing a philosophical challenge between Data and automation vs creativity and gut feel. It will be interesting to see how the battle will be won. IT creates change that they can adapt to.

The biggest problem that brands have is that they are not meaningful. 78% of the brands would never be missed if they vanished.


Saturday, 3 October 2015

Adam Ostrow, Mashable, Digital Tech and Journalism

Mashable was built on chronicling the digital revolution. Mashable has +20M people following them and focus on the digital culture- and how tech interfaces in every aspect of personal and professional web. They use tech to figure out trends- for instance Velocity, their analytics tool crawls 200M sites on the web and figures out what’s going to trend? Whatsapp, wechat, Line are platforms that are big in India that don’t have much of a presence in the US.

Adam Ostrow, the Chief Strategy Officer at Mashable, joined as the 2nd employee in 2007, a role in which he directed day-to-day news coverage, authored +2,500 articles.  Adam currently leads the development of Mashable's video program, publisher platform, branded content offerings, international expansion, and its licensing and distribution strategy. 

Adam has been frequently quoted by numerous major media outlets, including The New York Times, The Wall Street Journal, Bloomberg, AdAge, The Washington Post and USA Today, among many others. Adam is also a highly sought after speaker and has made presentations at TED Global, Cannes Lions, CES, SXSW Interactive, Advertising Week, Digitas NewFront and Guardian Changing Advertising Summit. He's also spoken at events for corporations including Coca Cola, Disney, Verizon, American Express, Nike, Gillette, McGraw Hill, Yahoo, PepsiCo, Hewlett Packard and BMW. 
Adam Ostrow:

Monday, 28 September 2015

Sunder Muthuraman, GroupM, GainTheory, Analytics, Big Data

Sunder, APAC CEO of Gain Theory, GroupM’s group Analytics company and guru of Analytics and big data talks about how the big data revolution is sweeping the media, advertising and marketing world.
For a big data practitioner, the top thee things to do
  1. if there is a repeatable process, automate it.
  2. don’t start with the data, start with the question.
  3. As a practitioner, keep the geek talk out, keep it simple and relevant to business.

“The traditional paradigm has been about building data warehouses, marts, lakes. You can have a lot of analytics, mathematics etc.. but the end business user only focuses whats in it for them, and hence the presentation layer becomes really key” Big data is also partial data. The degree varies, but it is also partial.


Sunday, 27 September 2015

Huib Van Bockel, Brand and marketing @Redbull

The old fashioned positioning thinking, for instance, “happiness", is now gone. Its now a mission driven world.Give people something they love- they will only listen to you if they want to, or they will block you.People overestimate the need to have amazing stuff everyday- this is not true, every day conversation.

My video with Huib, marketing head of Redbull. He played a key part in the transition from an energy drink business to the media business it is today. Huib led many of Red Bull’s largest projects including Red Bull Revolutions in Sound, Red Bull Air Race Ascot and Danny Macaskill’s Imaginate.

Huib had his first book, The Social Brand, published in 2014 and left Red Bull to set up a new consultancy to connect brands and ambitious start-ups in today’s changing market and media space.


Sunday, 20 September 2015

Tomi Ahonen Mobile Doyen

My Video with Tomi Ahonen, Telecoms Guru, six times best selling author, celebrity speaker and the inventor of the term -"mobile first". 

Everybody said. let us put out an iPhone app. Thats not mobile first, in fact thats mobile last. Its stuff like SMS, Voice calls etc that are mobile first. Adaptive Design? That is not mobile first! Why should you adapt something to the mobile?

The beauty is mobiles the most measurable instrument ever existed, the fastest way to reach anyone, and sits in everyone’s pocket.

The operator/ device integration story is almost a horrible misery. The good news is its getting better, but India is not leading the way. Operators in Japan/ Scandinavia  give 80-90 cents to the dollar to the services, but in India its <50 cents. 

Most of the things we do on the mobile, are not mobile, they are stationary. However, we are addicted to reachability on the mobile.

All phones will become smartphones by 2019. With price differential becoming so small, there is no point in making any feature phones. Cheap, simple android phones. Everyone of them will have internet, Facebook, youtube etc.. In India, that will take 5 more years. But that will bring about a sea change, as every individual will be so digital.

India is so far advanced in being mobile first, compared to America, etc… that India will drive this, success, richest people, new companies. Its not for no reason that the richest man in the planet has been Carlos Slim, Telecom tycoon from Mexico.

Tomi Ahonen

Sunday, 13 September 2015

RahulPuri MuktaArts Digital future

My video with Rahul Puri, the MD of Mukta Arts,(Subhash Ghai is the Chairman) the bollywood powerhouse that has played a big role in transforming the movie industry. 

Its a cultural thing. Avengers does well here not because its in English, but because its a culture.

Music in india is veyr homogenous- everybody just plays bollywood. On the internet, we are finding really innovative content, as the economics of delivery is not a struggle. It will filter down to TV eventual.

India has relied on ad revenue for far too long. The Internet is where differentiation is emerging. For instance the opportunity for AIB kind of guys to monetise it ahead is a trial and error game. With the launch of 4G etc, a sea change is emerging.

Premium on subscripiton in TV actually happened when channels started to deliver quality content. Like Sky, owing to the football premiership coverage, started getting significant premiums over free TV delivered over the air.

Mukta arts also operates the Whistling Woods International Institute, an education, research, and training institute that imparts training in skills related to films, television, and media industry

Rahul Puri

Aashish Chopra- Content is Everywhere, Ixigo

How do Videos go viral? its like astrology, isn’t it? Nobody really knows.  Well, Aashish Chopra, IXIGO’s content marketing head does.
And he explains with an effervescent energy and a passion which is just brilliant.  
Some of his visesh  best practices:
  1. replace your obsession with the video going viral with your focus on the content and story you are going to tell.  And for God’s sake, don’t make an ad. Social media is about activism. People are trying to make a change, and impact. focus on that.
  2. Use the right medium to propagate. sharing or share ability is in the dna of Facebook, not so much on youtube, which is traditionally the source of video distribution. And don’t link a youtube video on Facebook, upload directly on Facebook.
Lots of insights, delivered with loads of passion- a personal favourite.

Ashish Chopra:

Sunday, 6 September 2015

Stuart Waplington- Augmented Reality, Happy Finish

Imagine facing an over from Nehra or Malinga? Terrified?  Well, thats what a VR cricket experience can do...

My video with Stuart, of Happy Finish, a Virtual Reality/ Augmented Reality platform. Happy Finish manages high-end stills retouching and cgi. In recent months the company has taken that creativity cross-platform, into Motion and Interactive projects. It offers clients a complete 360-degree service with innovative, creative solutions.

Motion Capture vs 360 Photo realistic views- better with MC because processor speed is not a challenge. Youtube will support binocular streaming after a while,. but 360 hd binocular streams at about 10Mbps


Cinema is everlasting, there is always public- PV Sunil, CEO, CarnivalCi...

Some great insights on how bollywood business model, in India in this  chat with Sunil, of Carnival Cinemas, which can serve of 1,09,000 operating at 121 locations, with 341 screens in 85 cities. and they will have 1000 by 2017.

It is the age of the multiplexes. Carnival has been on an acquisition spree picking up Big cinemas, With this consolidation deal, Carnival Cinemas would acquire over 300 screens owned by Reliance Media Works for an estimated Rs 700 crore. This comes months after Carnival Cinemas acquired HDIL’s multiplex chain, Broadway Cinemas for about Rs 110 crore. The  emerging four Indian biggies post consolidation are PVR, Inox, Carnival and mexican giant Cinepolis in this field. 

Ever thought about why the first weekend matters so much to a bollywood release? Here’s the deal. All big budget movies are about maxing out the number of screens for release in the first weekend, and everything builds up towards that crescendo. A typical Salman movie might release in 3000 screens across the country, with 4 shows/ day, and 300 people per show watching the movie @ Rs 150 per ticket. Do the math, and just the launch weekend take amounts to Rs 100 Cr  which is what a successful movie makes in India. And the movie after that goes on to TV/ satellite rights and Digital rights are at the very bottom Typically, in terms of revenue, theaters are about 50-60%. satellite is about 30% and 10% are the digital rights

Given the significant real-estate linkage for the movie multiplexes, there is a lot of experimentation in the multiplex game. Everything from own your multiplex, or own a mall with a multiplex, or have just branding- where Carnival offers a franchisee model. They are not capex intensive property. They can open up other sources of revenue, such as advertising, as a pan india chain, which small or individual chains cannot.

Sunil also sees funding as not being a source of concern, as more is currently being made available- Cinemas are ever lasting, there is always a public for it and he believes there is a sound business case. Amen to that.


Sunday, 30 August 2015

"Why Twitter Mopub is the best @monetisation" with SonalPatel, APAC head

My chat with Sonal Patel, of Mopub. We delve into multiple topics on mobile advertising…
They are the largest ad exchange for in app inventory- 14K apps, serving 6 billion impressions daily with 160 DSPs buying on their platform. We also delve into Mobile vs Desktop- RTB, programmatic. 

When you are on a browser, you know the upstream(where the user has come from) and the downstream (Where they are going), but in a mobile, on an app, you are essentially wall gardened by the app developer.
A consolidation across complementary business units is on the cards. AdTech will be, in 5 years, at the most 5 ecosystems, as there isn’t enough ad dollars going around

MoPub is a hosted ad serving solution built specifically for mobile publishers.
Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world's largest mobile ad exchange.
MoPub Marketplace provides access to advertising dollars including exclusive social ad budgets, creatives, and high-quality campaigns from Twitter advertisers. 

Twitter: @adsolver

Monday, 10 August 2015

Fabric- Twitter's new App Dev Platform- with Bear Douglas, Developer relations chief

My video with Bear Douglas, Twitter's Fabric Developer Relations in Chief on Twitter’s #Fabric, a new paradigm for the “don’t know tech” tech entrepreneurs to build, grow & make money on apps. 

This was @Twitter’s first event in India, #TwitterFlock, targeted at mobile developers and startups in the country. I was a part of the 250 participants @Bangalore to interact with Twitter’s developer team.In my video with Fabric’s head of developer relations, Bear Douglas, we talk about Fabric’s features- in essence, it has three components
  1. Crashalytics for app testing: While some of the companies have integrated tweets into their app to power content through important events, others use Crashlytics to resolve bugs, crashes and to improve the app’s stability. Crashlytics is used by +1Million apps
  2. Twitter Kit for Distribution (Growth, engagement and retention)Answers -Implementing tools to understand your app's growth can be a time-consuming and cumbersome process. Answers streamlines the setup of understanding your app's key growth and retention metrics -- with no impact on performance. With Digits SDK, you can make your onboarding flow dead simple for your users by enabling them to login and signup using their phone number -- an identity that they already use everyday. 
  3. MoPub for Ad Revenue - MoPub drives revenue. You can use Twitters advertisers, or your preferred ad networks on their marketplace.

Sunday, 28 June 2015

Outbrain- Gulshan Verma from Israel's Outbrain on Analytics led content

My video with Gulshan Varma, India head of Outbrain.

What should you read next? That’s the question that Israeli company Outbrain has solved through big data crunching and analytics- and the results speak- every month, they give 190 Billion recommendations to 0.5 Billion people. 
How? The data about the page, the user profile, the categories they’ve looked at, the metadata, structure, tags, network  and what’s trending , is it the first/third or fifth pic of content they are reading etc are crunched- almost 100K attributes digested every second. And the results?- easily increasing publisher views by 30-40%...
Founded by Israeli serial entrepreneur, Yaron Galai, they believe building trust is important, they reject 30% of the paid content that comes to them- based on a set of guidelines - the first one being is it content? In India, the paid recommendations have increased over time, because of the trust.


Saturday, 27 June 2015

Brijraj Vaghani & Manish Traffline +Ridlr MapsAPP

My video with Brij and Manish, who created Traffline & Ridlr. An interesting  David vs Goliath story… -a maps/traffic app for private transport in 11 cities. and for public transport (available in 8 cities)  Their USPs Vs google? More localised, information is upto date- bus routes change it will reflect tomorrow.

Classic Indian problem- unstructured data given in hardcopy vernacular languages- and the nightmare of coordinating with various public transport depts in every city- bus, metro, central, harbour, nmmt

How do they get traffic data vs Google’s android? They have tie-ups with fleets that give them realtime GPS support to report traffic- information is more reliable and the consumer battery is not drained.Eg if your GPS is on for a session, app consumes 40% more data- we will never figure in your phone’s battery usage.


Friday, 26 June 2015

India vs Silicon Valley- Digital- with Jason Del Rey from Recode

Top trends in the Silicon Valley, applied to the Indian Digital Ecosystem- with Jason DelRey of Re/code

Re/code’s Kara Swisher and Walt Mossberg are amongst the earliest to cover the internet, and hence Recode has become a big influence of the digital and tech world.

In this video, Jason Del Rey, one of the key reporters in the Silicon Valley talks about the trends  in the US as well as his opinions on the Indian Digital Tech scene… a good “trends” conversation.