Sunday, 30 August 2015

"Why Twitter Mopub is the best @monetisation" with SonalPatel, APAC head

My chat with Sonal Patel, of Mopub. We delve into multiple topics on mobile advertising…
They are the largest ad exchange for in app inventory- 14K apps, serving 6 billion impressions daily with 160 DSPs buying on their platform. We also delve into Mobile vs Desktop- RTB, programmatic. 

When you are on a browser, you know the upstream(where the user has come from) and the downstream (Where they are going), but in a mobile, on an app, you are essentially wall gardened by the app developer.
A consolidation across complementary business units is on the cards. AdTech will be, in 5 years, at the most 5 ecosystems, as there isn’t enough ad dollars going around

MoPub is a hosted ad serving solution built specifically for mobile publishers.
Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world's largest mobile ad exchange.
MoPub Marketplace provides access to advertising dollars including exclusive social ad budgets, creatives, and high-quality campaigns from Twitter advertisers. 

Twitter: @adsolver

Monday, 10 August 2015

Fabric- Twitter's new App Dev Platform- with Bear Douglas, Developer relations chief

My video with Bear Douglas, Twitter's Fabric Developer Relations in Chief on Twitter’s #Fabric, a new paradigm for the “don’t know tech” tech entrepreneurs to build, grow & make money on apps. 

This was @Twitter’s first event in India, #TwitterFlock, targeted at mobile developers and startups in the country. I was a part of the 250 participants @Bangalore to interact with Twitter’s developer team.In my video with Fabric’s head of developer relations, Bear Douglas, we talk about Fabric’s features- in essence, it has three components
  1. Crashalytics for app testing: While some of the companies have integrated tweets into their app to power content through important events, others use Crashlytics to resolve bugs, crashes and to improve the app’s stability. Crashlytics is used by +1Million apps
  2. Twitter Kit for Distribution (Growth, engagement and retention)Answers -Implementing tools to understand your app's growth can be a time-consuming and cumbersome process. Answers streamlines the setup of understanding your app's key growth and retention metrics -- with no impact on performance. With Digits SDK, you can make your onboarding flow dead simple for your users by enabling them to login and signup using their phone number -- an identity that they already use everyday. 
  3. MoPub for Ad Revenue - MoPub drives revenue. You can use Twitters advertisers, or your preferred ad networks on their marketplace.

Sunday, 28 June 2015

Outbrain- Gulshan Verma from Israel's Outbrain on Analytics led content

My video with Gulshan Varma, India head of Outbrain.

What should you read next? That’s the question that Israeli company Outbrain has solved through big data crunching and analytics- and the results speak- every month, they give 190 Billion recommendations to 0.5 Billion people. 
How? The data about the page, the user profile, the categories they’ve looked at, the metadata, structure, tags, network  and what’s trending , is it the first/third or fifth pic of content they are reading etc are crunched- almost 100K attributes digested every second. And the results?- easily increasing publisher views by 30-40%...
Founded by Israeli serial entrepreneur, Yaron Galai, they believe building trust is important, they reject 30% of the paid content that comes to them- based on a set of guidelines - the first one being is it content? In India, the paid recommendations have increased over time, because of the trust.


Saturday, 27 June 2015

Brijraj Vaghani & Manish Traffline +Ridlr MapsAPP

My video with Brij and Manish, who created Traffline & Ridlr. An interesting  David vs Goliath story… -a maps/traffic app for private transport in 11 cities. and for public transport (available in 8 cities)  Their USPs Vs google? More localised, information is upto date- bus routes change it will reflect tomorrow.

Classic Indian problem- unstructured data given in hardcopy vernacular languages- and the nightmare of coordinating with various public transport depts in every city- bus, metro, central, harbour, nmmt

How do they get traffic data vs Google’s android? They have tie-ups with fleets that give them realtime GPS support to report traffic- information is more reliable and the consumer battery is not drained.Eg if your GPS is on for a session, app consumes 40% more data- we will never figure in your phone’s battery usage.


Friday, 26 June 2015

India vs Silicon Valley- Digital- with Jason Del Rey from Recode

Top trends in the Silicon Valley, applied to the Indian Digital Ecosystem- with Jason DelRey of Re/code

Re/code’s Kara Swisher and Walt Mossberg are amongst the earliest to cover the internet, and hence Recode has become a big influence of the digital and tech world.

In this video, Jason Del Rey, one of the key reporters in the Silicon Valley talks about the trends  in the US as well as his opinions on the Indian Digital Tech scene… a good “trends” conversation.


Sunday, 21 June 2015

Wi-Fi will Dominate the Mobile Centric World- Dr.Srikanth, NanoCell Networks

Every smartphone has Wi-Fi, and WiFi has 1Ghz of spectrum, but still why isn’t Wi-Fi  ubiquitous? Learn more in my video with Dr.Srikanth.

Dr. Srikanth, is the chief knowledge officer of NanoCell Networks whose impressive resume puts him into the “guru” cadre immediately.

Wifi is core to the experience in a mobile centric world, as it governs internet speeds across 80% of the data consumption. We explore security, voice support, bandwidth available of the Wi-Fi ecosystem… 

One key reason why Wi-Fi is so important- Wi-Fi has about 1 Ghz available of spectrum, as compared to radio/cellular spectrum which has between 5 and 40 Mhz available to each operator… 


MikiKolko , Perion, Analytics, Mobile Marketing, Israel

My video with Miki, the CTO of Perion, an analytics led, Nasdaq listed (PERI), digital marketing Israeli company that is trail blazing in the world of app monetisation, software downloads and general AdTech.


Sunday, 14 June 2015

Optimising the Telecom network: Drive Test Simulation-Robinson, Anite

How do you optimise a mobile network, with +50,000 towers across millions of square miles, with buildings, trees, walls, and other towers that will create interference ?

Well, the traditional  Telcom networks were optimised thro drive tests- essentially vehicles running on the road measuring network strength and hence optimising the tower antennae…  These cost millions of dollars and take a lot of time/ resources. 

Anite, a British entity,  has come up with a simulation based analysis of drive tests and in building simulation, essentially shaving off millions of $ from  drive tests , supplementing it. 


WinkApp founder, Itai Arad from Israel -Entrepreneur,Technology , Innovation

My video with Itai Arad, Tech Entrepreneur from Israel and founder of WinkApp. Simply put, if you seen an interesting article in a paper magazine or a newspaper, you click on a link (predefined by the content owner), and learn more about the article- putting a virtual wrapper around a physical piece of content- a page, a word or an image.

Fazed by lack of information on your small medicine strip description? Look at the medicine through your phone’s camera and find out more. Think how alive Notices, Advertisements, Signboards can become, and you get the picture.

And the best part? You don’t need to push for Wink App download for people to access these links… Their SDK can be integrated into your app itself… Great tech.

  1. Demo: 

Thursday, 11 June 2015

Backhaul and the Mobile Experience in India Mayank Joshi, Huawei

Ever wondered why the mobile network is so subject to vagaries, where your speed can vary from 1Mbps to 50 kbps in the same network within a few meters? Well, one of the key technologies that we need to understand is backhaul, the infrastructure the telecom towers use to ferry data to and from the core… explained a bit more about how the business case for telecom operator network works...

My video with Mayank Joshi of Huawei, where we discuss Backhaul and the technologies that pertain to backhaul, including Fibre, Microwave and the advancements in the tech that are relevant to the data explosion that will happen in India.


Monday, 8 June 2015

Connectivity is key to Cloud adoption- Nagappan Arunachalam

Building a cloud company (Newbay) in 2006, selling it to RIM (blackberry) in 2011 for $100Million is a very interesting shift  for a practicing Physician, Nagappan Arunachalam, who trained as a doctor and practiced for 7 years. He talks about Cloud , his shift to entrepreneurship and things besides...


Sunday, 7 June 2015

Israeli Serial Entrepreneur, KarinCabili , Dropit shopping

My video with Karin Cabili, entrepreneur from Israel, who has partnered with London’s Crown Estate, the landlord behind Regent Street to create a very innovative shopping experience for Londoners shopping...
Stores currently using the facility include Armani, Camper and Wolford with Hunter and Primark set to join the scheme shortly.
We also discuss Israel, a nation of ~8Million which has such a powerful startup ecosystem and why thats so


Tuesday, 2 June 2015

How do India’s mega-rich consume movies and music in their homes? Video with Bhavin Mehta AdNotam

Ever wondered how  the uber/ super rich of India consume entertainment? In this video with Bhavin Mehta, of Ad Notam, a Mumbai based sound/ home automation consultant who has done courses with THX and Dolby,  talks about what the megarich do to consume content and entertainment.

HE also talks about memorabilia, and the entire subculture of collectibles that the mega-rich of India keep in their “dens”. 

Sunday, 31 May 2015

Youtube- Creator Academy-Visual Identity on Video- with Yohan Wadia

In a world where thumbnails, channel art and overall identity are going to determine why people will come to your channel, how do u maintain consistency to get your one shot at fame?  I met him at the Youtube Creator Academy, held in mumbai in March...

Software to create thumbnails:
  1. piclabhd:
  2. VSCOcam :
  3. Fotor:

Sunday, 24 May 2015

The stars of the next generation

When I participated in  Youtube Fanfest  (March 20th- thanks Google), one of the overwhelming takeaways I had was the incredible list of new stars, who were doing things that, in the traditional, top down publishing world would never have worked.
These folks are getting billions of views, and are celebrities at a different level? When you hear the screaming fans, the adulation these stars receive, you get a sense of whats happening, and how things are changing so fast, and so much, that its a tough task to keep up…

Some of these new rockstars in the video are (and by no means exhaustive)
  1. Superwoman Original name, Lilly Singh, about 25 yrs old,  based in Canada, has +5 Million subs, and ihas a crazy fan following in India- Channel:
  2. Bethany Mota - she has +8 M followers, is all of 19 years old, and is a fashion influencer of gigantic proportions. her channel is
  3. KananGill- an incredibly articulate youngster who gave up a tech career to do gabbing…
  4. JusReign- a Canada based “punjabi” comedian, who is just raking in the adulation...
  5. EastIndiaComedy - there is this entire genre of comedy  who are all getting into interesting topical stuff that they parody around.
  6. TheViralFever (Arunabh) one of their masterpieces is the “Shahrukh interview with Arunabh” an absolute don’t miss -
  7. AllIndiaBakchod- the most famous of them, thanks to the roasts that became so infamous- their channel is on
  8. Vahchef- a new category of youtube stars, focused on food

Sunday, 17 May 2015

Ganesh Vasudevan, CEO,

My video with Ganesh of Indiaproperty. Amidst the’s Rahul Yadav shenanigans, i want to draw attention to the business model of property websites. and point out to how “physical/ human capital” led digital companies are. The digital part has to be complemented with plenty of feet on street. Consumers discover digitally, but are serviced thro a people chain, which includes assisted search, validation of properties, information gathering and dissemination, legal vetting etc…

This is, by the way, true for most “digital” plays- including Flipkart (supplychain, logistics and helpdesks are their main people counts), Zomato (a feet on street model that checks out every restaurant, bringing back menus and photos), 

Coming back to IndiaProperty, whilst tech is the essential backbone of the discovery, and they use all of the tech-Machine learning, intelligent recommendation engine, a learning algorithms, augmented reality etc. Their repeat traffic is 65-70%.

They have to create trust in a low trust ecosystem- such as verifying seller, property details- they Take 2 d plans and recreate their own 3D visualisations, which show them the difference between the promise and reality. They also collect legal documents and verify all approvals etc… On top, they have a unique insurance product- example mfg defect, calamities etc are covered for.


Bridgette Bartlett, Mehndi & Henna artiste in Vermont, New England

Vermont is a state in New England, the northeastern U.S. known for its natural scenery, being 75% forest. It's also known for its 19th-century covered bridges,and for maple syrup.  

So how did Bridgette get to become a Mehndi artiste? Find out more...


Saturday, 16 May 2015

Sameer Pitalwalla CultureMachine, Video platform

My video with Sameer Pitalwalla, Cofounder, Culturemachine- a leading MCN with +100Mn views
Our core innovation is about understanding what content to create, and to create that content at scale. we use technology to identify content trends, and also create content at scale.
Our video machine converts any audio into video.
The platforms will become more convoluted. Facebook and twitter have launched their own video platforms., and obviously are eyeing Youtube.
Whilst telling great stories hasn’t changed, the medium used to tell them is changing…from the TAM led Daypart/timeslot consumption of linear TV, we are now in non linear consumption- filling in free time.  


Saturday, 9 May 2015

Pankaj of Bertelsmann- RTLMedia, FremantleMedia, Stylehaul, BroadbandTV etc

My video with Pankaj of Bertelsmann, who are scripting the future of video production and consumption with their ownership of traditional (RTL, Europes most profitable TV entity), and their MASSIVE digital footprint  (FremantleMedia - who own Idol, GotTalent, Apprentice) , Styelhaul, world’s #1 women centric MCN, BroadbandTV (World’s #4MCN) etc…)

TV is just one channel to consume video which will be consumed in multiple formats through multiple channels by multiple devices. Thats the future of video. 
They run the most profitable TV broadcaster , RTL in Europe, They have also acquired new age broadcast systems  to aggregate, curate, put tech on top and push this out. In the past 2.5 years, they have the following to name a few:
  1. FremantleMedia, (who own the franchises of  X-Factor, Idol , Got Talent, Apprentice to name a few and are a large MCN in their own right)
  2. RTL( Europes most profitable and leading TV channel company)
  3. Stylehaul , leading women centric MCN (+19B views, +224M subscribers, +5200 channels)
  4. BroadbandTV Tech MCN (12000 channels, +100M subs, +1B mthly views thro VISO & TGN) 
  5. Munchies food network
They are brilliantly positioned in the coming digital video world, with a large enough ecosystem, to ensure when it moves from one platform, youtube to multiple platforms.

Digital is key. First world markets like the US went from 1 tv household to 2nd tv and 3rd tv…however, India is a 1 tv household, if u , in a family of 5, want to watch your video or audio, you have to go online.  

India is a mass, high volume low price game, and if traditional media has been able to survive and make money, the online industry will as well. In the west, subscription prices were very high.  and content producers get similar moneys thro MGs to Netflix as they get from traditional media, depressing margins… In india, radio is free, fully ad funded, TV ARPUs are $4-5- already very low.  


Saturday, 2 May 2015

Prof. Peter Kabel, German Investor in Indian e-commerce, Ixigo, moodsofC...

How many people have you heard refer to Flipkart as a cash rich gorilla? My chat with Prof. Peter Kabel, a genuine bonafide teaching Professor for Media Communications at Hamburg University of Applied Sciences. An Indophile of 15 years, an early investor into Ixigo which gave him a good exit, currently has a portfolio of invesmtents..Serial Internet- and Media Entrepreneur (Kabel New Media, Trendbüro, Büro Hamburg, Tone Consultants)